Groundfloor Review: Invest in Real Estate with as Little as $100

Investing in real estate has long been considered to be one of the most reliable ways to build wealth.

With returns comparable to those of the stock market, but with less inherent risk, real estate investments are an attractive way to diversify your portfolio.

In recent years, passive real estate investing — whether through traditional real estate investment trusts (REITs) or through real estate crowdfunding opportunities — has gained popularity as a way to access real estate’s earning power without having to rehab or rent out properties yourself.

But many passive investing options still require high minimums — sometimes thousands of dollars — to get started, making them inaccessible to everyday investors.

Additionally, many REITs and other existing real estate investment vehicles often require you to cede control of your principal to a funds manager or invest in a pre-baked portfolio of loans — all while limiting your ability to easily access your money when you need it most.

The result? Low control over your funds, high costs to invest, and uncertain outcomes.

Not so with Groundfloor.

Groundfloor is an innovative financial product that allows non-accredited and accredited investors alike to participate directly in real estate investment loans on a fractional basis, with as little as $100.

It was the first company qualified by the Securities and Exchange Commission to offer real estate debt investments in this way.

Typical loans have returned 10 percent annually on a six- to 18-month term. Groundfloor’s investment platform is open to individuals in all 50 states.

For borrowers, Groundfloor works with qualified real estate developers, primarily in the residential fix-and-flip and new construction market. They are known for their borrower-friendly terms like a deferred payment option, low rates, and an efficient qualification process.

These terms enable real estate entrepreneurs to focus more on their projects instead of worrying about their mortgage payments.

Groundfloor announced that its investments have yielded an average annualized return of 9.76 in 2023 and 10.69% since January 2024, which is 3-4% higher than 2020 returns publicly reported by leading eREITs.

Fees and “cash drag,” the effect of earning zero returns on cash balances held by a fund or an investor awaiting investment, significantly reduce investor returns.  But is it better than its other real estate investing options like Fundrise? Let’s find out.

What is Groundfloor?

Groundfloor was founded in 2013 by Brian Dally and Nick Bhargava.

The company is headquartered in Atlanta, Georgia with a fast-growing team on a mission to open private capital markets to everyone.

How Groundfloor Works

The great thing about Groundfloor is that — unlike most other platforms or eREITS — you can invest in each loan with as little as $100 to start and then even fractionalize your investments down to fractions of a cent. As of October 2024, Groundfloor rolled out a new Flywheel Portfolio product as the default experience for users. As soon as you transfer in funds, you’ll be automatically invested and diversified into 200-400 projects at once.

Groundfloor says this decision was based on 11 years of experience watching hundreds of thousands of users and evaluating their investor behaviors. The Flywheel Portfolio is structured as a REIT but it offers consistent cashflow, higher-yields, shorter-terms, planned liquidity, a closed structure, low minimum, and thorough diversification.

This means you can easily try out the platform if you’re new to real estate investing.

To start investing in Groundfloor via their mobile app or browser, you first link your bank account so you can easily deposit funds and you can move funds back to your bank account should you want to “cash out” after your investments are completed.

Groundfloor automatically reinvests funds for you with its Auto Investor account. However, you can set a passive income goal so your funds can be set aside to transfer back into your bank. Groundfloor uses bank-level security to make sure your bank and personal information are protected.

Once your account is linked, you can deposit an initial lump sum (a minimum of $100, though most transfer $1,000), and then your funds are automatically invested and diversified across hundreds of loans at once into the Flywheel Portfolio.

This instant diversification means you see repayments weekly. When you are investing with Groundfloor, you are investing in a loan that is being given to a borrower working on a specific fix-and-flip or building a new home. You are essentially serving as the bank.

This is what makes Groundfloor unique.

For other platforms, you usually select one fund that includes a collection of projects and is managed by a portfolio manager and you don’t see any repayments for months or even years

Historically, Groundfloor did not charge fees to its investors. With the launch of the Flywheel Portfolio in October 2024, because of its industry-leading fractionalization and diversification opportunities, there is now a nominal fee for investors that is paid through your account’s repayments. There are no upfront fees to invest in the Flywheel Portfolio. Instead, the Flywheel Portfolio administers a management fee of 0.5% to 1.0%, assessed at the time those funds are disbursed back to you along with your share of the interest. 

It’s important to remember that Groundfloor’s historical performance has yielded 10% across its portfolio. Thus this fee is still just a small amount to access these types of private real estate returns.

Groundfloor Loans

Throughout the term of an investment, Groundfloor’s Asset Management team regularly shares updates on each loan’s progress, so you will always know the status of your investment.

It’s important to keep in mind that Groundfloor pre-funds all of its loans, so if you invested in a loan offering a yield of 10%, that is what the payout will be (minus the fees).

When the project is completed, it’s time to get paid. Another attribute that makes Groundfloor unique is its short holding period compared to other investments.

Almost all Groundfloor loans have terms of 18 months or less, which means you get your money back faster. And with Flywheel, because you are invested into hundreds of projects at once, you see weekly repayments.

Sometimes loans run into issues — either because a term of the loan agreement with the borrower has been violated (a “default”) or because extra time will be required to complete renovations and a sale or refinancing (a “workout” or “default past due” — also known as a maturity default).

In these rare cases, the Asset Management team provides regular updates. However, Groundfloor puts itself into a first lien position to mitigate risk for the investors. The Asset Management team will work with the borrower to find a solution, only moving to the foreclosure process as a last resort. It’s also another reason why Groundfloor launched the Flywheel Portfolio — the automatic diversification into hundreds of loans spreads out your risk and balances any would-be defaults.

Still, Groundfloor has an average return rate of 6% for defaulted loans, so you can still accrue interest even if the borrower fails to repay the loan.

Repayment of principal occurs shortly after a borrower sells or refinances the underlying property he or she has rehabbed.

Once Groundfloor has collected, they issue a repayment to investors automatically. You will receive an email notification of repayment at which point you may reinvest in a new loan or withdraw your funds.

What Kinds of Investments Does Groundfloor Offer?

LROs

SEC Qualified Real Estate Debt Investments offering high yield and short term investment opportunities for everyone.

Groundfloor’s main investment products are short-term residential real estate debt investments.

Unlike equity investments (which are usually what you own on other real estate investing platforms), debt products are shorter-term and inherently carry less risk.

These investments are backed by secure, collateralized assets — namely, the properties themselves — in a first lien position.

This means that Groundfloor investors will be first in line to be repaid should the property need to be sold as collateral to pay back the loan.

Funded real estate projects are sourced from around the country and vary in size, term length, and risk level.

Groundfloor has built up a solid loan origination pipeline, ensuring investors always have the option to diversify into new projects through the Flywheel Portfolio.

Notes

Publicly issued, non-traded debt collateralized and secured by underlying real estate assets.

Publicly issued, non-traded debt collateralized and secured by underlying real estate assets.

Groundfloor Notes are similar to publicly issued, non-traded secured debt with a set date repayment term. Investors can choose from multiple Notes available on the Groundfloor investor platform, each with different rates, term lengths and minimum investment amounts. 

Groundfloor Notes offer investors an opportunity to diversify their portfolio into short-term, stable investments that fund Groundfloor lending capital and typically offer a higher yield than fixed term investment products elsewhere like CDs and bonds. 

All Groundfloor Notes are secured by a pool of loans that we have originated, but have not yet funded as LRO investments on our platform.

The combination of a security interest in a pool of loans, shorter holding period, and fixed repayment date present a lower risk profile than many of our standard LRO offerings.

There are two types of Groundfloor Notes: standard and Rollover Notes. Standard Notes mature in 30 days, 90 days, or 12 months. Rollover Notes mature in 30 days and 90 days, and your principal investment will be automatically reinvested into a new Rollover Note of the same duration while you keep the accrued interest. However, you can cancel this automatic reinvestment within the first 30 days, making it more liquid than other Groundfloor products.

Interest rates for funding Groundfloor Notes vary by term and may fluctuate based on market conditions (e.g. bond rates) and investor demand. 

Groundfloor Notes are the perfect investing option in a volatile market. With yields several times higher than Treasury Bills, Groundfloor Notes are the perfect way to diversify a portfolio and ensure short-term stability. 

However, Groundfloor Notes are not FDIC insured.

IRAs

Self-Directed IRAs allow you to benefit from high returns while saving for retirement with the tax benefits of an IRA.

Groundfloor also offers the ability to set up a self-directed IRA, thereby allowing investors the opportunity to diversify their retirement portfolio with real estate.

However, consumers should learn about which types of IRAs are most beneficial for their situation in order to get the best tax benefit.

What Are Groundfloor Returns and Statistics?

Historically, Groundfloor investors have averaged 8-15% annualized returns, on a 6-18 month timeframe, with no investor fees charged.

According to the company’s most recent year-end analysis (2023), the average annualized return on Groundfloor portfolios was 9.76%. 

Groundfloor currently has over 260,000 registered users on the platform. The company has originated over 5,800 loans to real estate developers, and investors have invested over $1.6B into these loans since the company’s inception.

Groundfloor is also an award-winning company, with the following distinctions:

• Listed on Forbes Fintech 50 list (2024)
• Ranked in the top 10% (#402) on Inc. Magazine’s 2020 Inc. 5000 List
• Listed on the Inc 5000 list in 2020, 2021, 2022, 2023 and 2024
• HousingWire Tech 100 Award
• Fintech Breakthrough Award for Best Crowdfunding Platform
• Benzinga Global Fintech Awards Finalist
• Atlanta Business Chronicle Pacesetter Award 
• Technology Association of Georgia Top 10 Most Innovative Companies
• Technology Association of Georgia’s Fintech ADVANCE Award
• Atlanta Inno’s 50 on Fire Award
• TiE Atlanta Entrepreneur of the Year Award
• Golden Bridge Award for Startup of the Year

How Do You Get Started?

Setting up an account on Groundfloor takes just a few minutes and is pretty straightforward (but just in case, Groundfloor has a step-by-step guide to setting up an account and making your first investments available on their blog). Groundfloor essentially works like an online brokerage. You deposit the funds you plan to invest via transfer from your linked bank account.

Groundfloor utilizes a trusted third-party processor (Plaid) to process these transfers; once initiated, deposits may take three to five business days to appear in your Investor Account. Deposited funds are held in your name (not Groundfloor’s) and are FDIC-insured until invested.

Auto Investing

Auto Investing is now available to all of Groundfloor’s registered investors, who need only $100 to begin investing fractionally in the Flywheel Portfolio.

The feature comes as the growth of the wealthtech platform continues to accelerate. In 2024, Groundfloor reached an all-time $1.6+ billion in total investment volume. 

The platform is open to accredited investors and non-accredited investors alike. International investors are also accommodated on the platform on a case-by-case basis. 

Groundfloor currently supports investing from personal accounts as well as LLCs, trusts, FBOs, and IRAs.

Summary

Groundfloor offers everyday investors a simple way to earn passive income by investing in short-term real estate loans. With as little as $100, investors gain access to a diversified portfolio of 200–400 real estate-backed loans, reducing risk while earning stable returns. Weekly repayments can be withdrawn anytime or reinvested, and no prior real estate knowledge is needed. Groundfloor handles everything from loan origination to asset management, making real estate investing accessible and hassle-free. To learn more or start investing, visit Groundfloor here.

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